leadership and the survival of freemasonry
by M. W. D.  A. Bruce, P.G.M. 
 
Brother President, Most Worshipful Grand Masters of Freemasonry in Canada, 
Grand Lodge Officers, Guests and observers.  
 
Thank you very much Most Worshipful Brother Lusk for your kind introduction. You 
kept it reasonably short and I will see to it that the penalty is not inflicted. 
That is a little bit of a private joke.  
 
Brethren, I certainly consider it an honour and a privilege to have been invited 
here tonight to talk to this august body, to this very important conference 
perhaps one of the most important conferences for Freemasonry in our great 
country and I thank you very much for the very kind invitation.  
 
Brethren during the past several years, both in my profession and in Freemasonry 
I have had the opportunity of listening to many outstanding, inspirational, and 
dynamic, speakers. But there is one who has had a most significant impact on my 
life. Some of you may have heard him, at the Conference of Grand Masters in 1988 
at Cedar Rapids Iowa. I talk about a Freemason, I talk about a man of the cloth, 
the man of positive thinking, the late Dr. Norman Vincent Peale who passed away 
very quietly on Christmas Eve 1993. He had a very strong impact on my life. I 
believe that I have changed its direction, because of reading the books that he 
wrote, The Power of Positive Thinking, the Power of Positive Living, Enthusiasm 
Makes the Difference, The Power of Ethical Management, You Can if you Think You 
Can and many others. It had always been my dream that I could bring Dr. Peale to 
Calgary. We almost made it; but unfortunately he's now in the Grand Lodge above 
and he certainly will have an impact wherever he is. Now Brethren, I don't 
pretend to think that I am going to have the same impact on your lives as he had 
upon mine. But if I can get one person here tonight to reflect about and act 
upon what I might say then I will not have laboured in vain or spent my strength 
for naught.  
 
Leadership! It is loyalty, it's energy, it's attitude, a positive attitude, it's 
dynamic, it's enthusiasm, risk-taking, it's strategy, honesty, it's inspiration 
and it's prestige. Certainly if you pull all those words together you will come 
up with the word leadership. Granted that is an acronym, which kind of reminds 
me of a little story about the guest speaker. The after dinner speaker got up 
and he said, "Ladies and gentlemen I graduated from Yale Y A L E Yale." He began 
and took 40 minutes and talked about Y for youth then he went on and he talked 
about another 30 minutes about A for attitude, the positive one, and then L for 
being a good listener and the audience listened for another 45 minutes, and 
finally he finished with E for example about 1 1 /2 to 2 hours later. There were 
two gentlemen sitting beside him discussing the speech. One said "well I'm 
certainly pleased he wasn't a graduate of the Ryerson Institute of Science and 
Technology and the other one said yes, he was certainly full of sincerity, 
honesty, integrity and trust; wasn't he.  
 
Brethren, I submit to you tonight that never before in the history of mankind 
has there been a greater need for leadership. Never before in the history of 
churches, of schools, of service clubs has there been a greater need for 
leadership. A few years ago a University of Michigan researcher, did studies in 
terms of the greatest fears and the greatest problems in society. He had ten of 
them but let me just mention the first three. The first one was the fear of a 
nuclear war. Now granted, with the reduction in world tension, the nuclear war 
fear is somewhat subsided, but I was listening to a radio broadcast last night 
and it was mentioned that the fear is still present. The second problem or the 
second fear was that of a world wide famine and as we see the problems in the 
third world countries, that fear is still present. But the third fear or problem 
that was recognized by this researcher was the lack of leadership in today's 
society. If I was to ask each one of you here tonight to identify the greatest 
leaders of our times what names would you come up with. Think about it. If we 
surveyed the literature on leadership we will probably identify 3,4, or 5; Sir 
Winston Churchill, Franklin Delano Roosevelt; Mahatma Gandhi; two of those of 
course were Freemasons; Schweitzer, Einstein, and some of the literature even 
states the late John F. Kennedy and Dr. Martin Luther King who were both slain 
in their prime, may have made their mark on leadership. It really is a sad 
commentary in this world that we can only identify 5 or 6 great leaders. 
 
I also submit Brethren, that never before in the history of Freemasonry has 
there been a greater need for effective, dynamic, prestigious leadership; 
particularly at a time when we have Freemasons staying away in droves from our 
Lodge meetings. I have not always been convinced that we have a membership 
problem. We have 156,000 Freemasons in this country that not even the Skydome in 
Toronto could accommodate. Yes, never before in the history of Freemasonry has 
there been a greater need, particularly when we have more Freemasons going out 
the back door than we have coming in the front door; and we have to ask 
ourselves why? and also particularly at a time when the average age in 
Freemasonry is increasing at an alarming rate. Yes Brethren, leadership, is so 
desperately needed for the survival of Freemasonry. That is why I have chosen as 
my topic for tonight: Leadership, and the survival of Freemasonry.  
 
Let me pose one or two questions, before I begin and go off in various tangents. 
Can Freemasonry, as we know it, survive well into the twentieth century? I 
recall Dr. Peale, standing on that platform and I believe these were his words 
"As long as there are God fearing, moral man, Freemasonry will exist well into 
the twenty first century". --- I fear not. Can Freemasonry under its present 
form and structure exist well into the twentieth century? --- I fear not. How 
can Freemasonry survive well into the twenty first century. Yes, with God 
fearing and moral man, --- and leadership, Leadership!  
 
What do we mean by the term leadership? If you look at the literature again on 
the topic of leadership you will find many definitions. I've come up with two 
more common ones, the long and the short of it. Leadership is the exploitation 
of every opportunity to take people forward towards the common goal, although 
known by all, often grows dim or gets lost in the challenges and the problems of 
our day to day operations. Taking people forward!! The short of it; Leadership 
is the art of causing others to want to do what the leader thinks needs to be 
done; causing others to want. Causing and want; terms that go together.  
 
Leadership and management, is there a difference? Yes Brethren, I think that 
there is a significant difference; they are not synonymous terms; they are not 
interchangeable. The leader inspires, the manager maintains. The leader is the 
original, the manager is the copy. The leader does right things, the manager 
does things right. The leader looks at the horizon, the manager looks at the 
bottom line. The leader is concerned with people, the manager with form and 
structure. The leader paints creatively, the manager paints by numbers. What are 
you? Are you a leader or are you a manager? Do you paint by numbers or do you 
paint creatively. Do you inspire or do you maintain? Do you challenge the status 
quo or do you accept it. As a Grand Lodge Officer, have you caused others to 
want to do what you think is necessary for Freemasonry. Are you causing others 
to want to do what you believe is necessary for the survival of Freemasonry. How 
do you cause others to want to do; to take people forward toward that common 
goal which often grows dim or even lost in our day to day operations. I submit 
Brethren that there are five crucial ingredients of effective, dynamic, 
enthusiastic leadership; - challenging, inspiring, enabling, modelling and 
encouraging.  
 
Challenging the process! Challenging the status quo; examining carefully the 
very form and very structure of an organization. John F. Kennedy once said that 
there are risks and there are costs in a program of action, but they are far 
less than the long range risks and costs of a program of inaction. Great leaders 
cause things to happen, they don't wait for things to happen. Some may compare a 
leader with an orchestra conductor; sometimes you have to turn your back to the 
audience and face the music. We too, in Freemasonry require that same kind of 
leadership. Leaders that are prepared to challenge the status quo; keeping in 
mind and building upon the strengths; -- moral truth and virtue; the four 
cardinal virtues and the theological values, -- they have been the strengths of 
our organization.-- I think it is important for leaders to shake up those in the 
comfortable pews; to make changes; not to accept the status quo. I know there 
are a number of things that I would like to do particularly in Freemasonry and I 
will tell you what they are. Certainly they would disturb a few people, but 
there are risks and there are costs in that program of action. I would see the 
formal structure of Freemasonry being divided into three separate branches: the 
ceremonial, the administrative and the fraternal or what I call the leadership.
 
 
Let's take a minute and talk about the ceremonial; or the ritual work. Brethren 
during the past few years I have been somewhat concerned about the quality of 
the ritual work in lodges. Just three or four weeks ago I was in a Lodge meeting 
where the North East Angle Charge was given (it is the same in both rites). It, 
to me, is the most important charge in all of Freemasonry. The man giving that 
charge was prompted every third word; the Worshipful Master was squirming; the 
Director of Ceremonies was squirming; I was becoming very embarrassed as was 
everyone else, but the man was doing his level best. Brethren, we need to 
concentrate on the ceremonial part of Freemasonry by having those Brethren who 
do ritual well do it all the time, because they can do it best. Let those who do 
ritual do it because they strive for excellence; and they succeed in portraying 
excellence. Too often we are forcing brethren to participate in ritual work, 
that neither have the ability nor the talent, nor the energy, and sometimes not 
the time, to do that work well. I once heard someone say, you give him a piece 
of work and if he does it enough times he will get it right eventually. But what 
kind of message are we leaving with the candidate. You know I saw a little 
picture sometime ago and there was a man with a baton directing a pig and the 
caption underneath stated; Don't try to teach a pig to sing it wastes your time 
and annoys the pig. I submit that we want to have excellence in our rituals and 
our ceremonial work. Let those who do it well, continue to do it well and not 
belabor those who neither have the talent nor the ability to do it.  
 
Let's look at administration. Now we are very fortunate in our Craft. We have 
many talented, expert, and knowledgeable Brethren, who could do great service to 
the Craft; in the administration of the Craft. But we don't always get the right 
people doing it. Sometimes we hang onto prerequisites; they must have a rank or 
a title in order to serve on a Grand Lodge committee or some other committee. 
I'm not sure that prerequisites make them any better a person when it comes to 
administering. We have that talent our there and we need to use it. Talent is 
just like muscle either you use it or you lose it. We have driven away many 
outstanding Masons because we have not given them the opportunity; a rank and 
title should not be necessary before they can do that. I could go on with that 
topic for days.  
 
Fraternal leadership! As I said before it is the most crucial need of 
Freemasonry. We have some very capable leaders in our Craft and they are well 
represented tonight. If they are going to be leaders they should be out there 
leading not being in the Grand Lodge offices administrating. Let those who lead, 
lead and those who can administer, administer. I often wonder if we should have 
a little sign for every Grand Secretary's door. "Italiano Granda Secretarya - 
Keepa youra handsa offa. Yes, let those who can administer, administer, and 
allow those Grand Lodge officers to get out into the Craft leading, directing, 
causing the lodges to develop what we want for Freemasonry. I am going propose 
one other thing that some of you may not like; but I'm going to say it anyway. 
For years it has been traditional in Grand Lodges to have appointed officers. 
They are usually appointed because of the contribution they have made to their 
Grand Lodge. 1 think that has been wonderful but in today's society when 
leadership is so necessary, out in our craft, I think we should be selecting the 
best possible leaders for the appointed Grand Lodge officers and let them go out 
and do the fraternal work; the leadership work which they are capable of doing. 
There may be other ways to recognize the contributions of the older Brethren who 
have contributed so much to their craft.  
 
We seem to look down upon animals, don't we. Those dumb old animals. But have 
you ever seen a fish walk, or an squirrel fly at great heights, or a rabbit 
swim? No. You've seen fish swim, you've seen rabbits hop and run, and you've 
seen squirrels climb trees, and you've seen eagles soar at great heights. That's 
what we should be doing in Freemasonry; Building upon our strengths; looking at 
the form and the structure; and let the fish swim, and the rabbits hop and run 
and the squirrels climb trees, and the eagles soar to great heights. Soar with 
our strengths, let those who can administer, administer well and let those 
leaders lead who can lead well because strong leaders are so necessary. We must 
challenge the process not only within our own organization, but throughout 
mankind if we hope to succeed.  
 
Not only must we challenge, but we must inspire. We must inspire what is called 
the shared vision. But before we can inspire that shared vision we must have a 
vision. We must have a plan of action; a long term plan. Organizations don't 
succeed because they plan to fail, they don't succeed because they fail to plan. 
Every organization needs a long term plan. I was so pleased in conversations 
with a brother last night to hear what is happening with the Masonic Renewal 
committee. I was also pleased in reading your agenda that you do in fact, at 
this conference, have on the agenda, three and five year plans. I think it is 
about time, because plans and visions are so necessary for the success of any 
organization. Not one of you would build a house without having some idea in 
mind what it would look like when it is finished, nor would you go on a trip 
unless you knew where you were going. The same thing must apply to Freemasonry.
 
 
That plan must be a shared plan. It can't be one man's idea. It can't last for 
one year; the theme or mission of one Grand Master. All Grand Masters must work 
together on that plan or that vision. I believe it is quite possible that we can 
have every Freemason in this great country of ours, participate in the 
establishment of that vision. It can't be a committee vision, you can't have a 
group of five or six sitting down then saying 'This is the Vision,' because 
right away you will get the we\they syndrome. The 'We" may not want to be part 
of THEIR mission - vision. One of the tragedies of Freemasonry in terms of 
membership for the future is that we are still suffering from the yuppy 
syndrome. Those who grew up in the 60's and 70's. What are they really looking 
for? What are they looking for in Freemasonry? I think there are about five 
things. Friendship, fellowship, enjoyable activities, community involvement, 
leadership opportunities and perhaps the ability to network with their peers in 
a prestigious organization. If we don't meet those particular needs; that 'me 
first philosophy'; 'what's in it for me?' ' what do I get out of it?' If we 
don't meet their needs I'm not sure how long we will survive. Keeping in mind of 
course brotherly love, relief and truth and those other virtues; the strengths 
of our institution. Once we have, that shared vision, one that reflects the 
entire organization, and people feel part of it, by using the COMELY program; 
Calling on Masons in Every Lodge Yearly; finding out how they are first, then 
asking what they want to see for Freemasonry in the future; --- I believe we can 
do it. Once we have the shared vision; leaders, it is then up to you. You've got 
to go out there and share it. Gandhi, was a great man of inspiration. He took 
people beyond their limit, he took them to a point that they would be where they 
wished to be and that my Brethren is your task; to inspire, get to the heart of 
the people; reach inside of them, help them to realize that this is their vision 
that they are part of that vision that we are one great group, we are not a 
we/they, it is our vision, it is everybody's vision. That, my Brethren is your 
responsibility; to go out there and inspire the craft; that is why your 
leadership is so necessary. It will not succeed without your leadership; - 
Inspiring that shared vision.  
 
Enabling. Enabling others to act; to give them the tools and the power and the 
authority to work up the action plan for the vision. Some organizations develop 
such a sterile environment that the people never have a chance for failure; it 
always has to be based upon success. People have to learn to feel failure before 
they can feel success. We need to rid ourselves of that mushroom effect. You 
keep them in the dark, you feed them 'you know what' and you expect them to 
grow. When people accept things, they are better prepared to act upon them. A 
research experiment was done a few years ago where that involved two groups of 
people. They were each given the same task. One group used the tool of 
brainstorming. A chart was put on the wall and people came up with ideas, one 
after the other for the implementation of the plan of action. There was no 
judging, there was no evaluation of any of the ideas that came up. This brought 
out the meek and the mild and the timid. Each person had the opportunity to 
offer something because it was not to be judged or evaluated. At the end of the 
session all the ideas were prioritized; they had an action plan because the 
leader enabled the group to act; by getting everyone involved in the process. 
But what did the second group do? Well they just had the task in front of them. 
It was just wide open discussion. with evaluation and judgement, etc. The leader 
did one more thing. He planted someone in the audience. The leader said "I want 
you to record every negative word that comes out during the session". There were 
several negatives. We can't do that; we can't change the constitution; we've 
never done that before; it will never work; and onwards and onwards. You've 
heard those words haven't you? In the final analysis, the second group never 
reached a consensus and they never came up with a plan of action because the 
group was not enabled effectively to act upon the vision. Lee laccoco, you have 
all heard of him. He was the one who really brought Chrysler up from the ground. 
He used to go into the trenches. He would talk to the men. He would give them 
the authority, he would give them power, he would give them the tools, They 
would come up with plans of action; and see what happened. Chrysler came up and 
how well they succeeded, Brethren as Grand Lodge officer and leaders, you must 
get into those trenches and give the members of the craft, who want to be part 
of that vision, the tools and the authority to act.  
 
Modelling the way. What do we mean by modelling the way? Modelling the way means 
to me that the leader, the great leader is the true and living example of the 
vision. He lives it, he breathes it, he talks about it, he inspires it. Gandhi 
once said, My life is My message. We cannot praise in public and condemn in 
private. We as Freemasons must be the living example of what we mean. If we are 
going to talk moral conduct, we must be seen to be practising moral conduct. 
Brethren I have been somewhat saddened in the last couple of days. I read in the 
newspaper a report of a Freemason being charged with fraud. Perhaps defrauding 
not only, the welfare department, but possibly, also his own Grand Lodge. And 
there it appears in the press, a mason convicted of fraud; if that isn't a 
double standard for the public to see.  
 
Sometime ago at a little gathering where there were both masons and non-masons 
present, there was a mason who had the floor. He was using language that was 
totally unacceptable. He probably swore steadily for two minutes and didn't use 
the same word twice. Sometime later he stood on the floor of a lodge and he 
talked about the charge from the book of constitution in the E.A. Degree. He 
talked about temperance and he talked about prudence and he talked about using 
the Lord God's name in vain. If that wasn't a double standard, I don't know what 
is. Brethren, I'm saddened by the fact that we are having more and more and more 
of this in the craft. As leaders it is your duty, and your responsibility to 
model the way for others because, after all each of us joined Freemasonry, no 
doubt, because of an outstanding model in our lives; someone you wanted to be 
like. That's the reason I joined Freemasonry; because I had both a father and 
grandfather who were exemplary models of what Freemasonry should be all about. 
Yes, we must practice what we preach. I have a little poem; a lot of you may 
have heard it before; I believe that it best summarizes everything about the 
concept of modelling the way for others; of being the best possible example for 
the conduct of others. It was written by a Freemason, Edgar Guest:  
  I'd rather watch a winner, than hear one any day  
  I'd rather have him walk with me, than merely show the way  
  The eye's a better pupil, more willing than the ear  
  Find counsel is confusing but example's always clear  
  The best of all the coaches, are the ones who live their creeds 
  For to see the good in action is what everybody needs  
  I can soon learn how to do it, if you show me how it's done  
  I can watch your hands in action, but your tongue too fast may run  
  The lectures you deliver may be very wise and true,  
  But I'd rather get my lessons by observing what you do  
  For I may misunderstand you, and the high advice you give,  
  But there is no misunderstanding how you act and how you live,  
  Yes, I'd rather watch a winner, than hear one any day  
  I'd rather watch a leader, modelling the way.  
 
Encouraging. Encouraging the heart, I believe it was James Barrie who once 
said. The first secret, to total success is self esteem; --- feeling good about 
oneself---. That is the role of Leaders; to help people to feel good about 
themselves; to know that they are part of the process; that they are part of the 
organization; that they count; that they are appreciated. I must relate a little 
story that took place in a restaurant. A man went up to the cashier and said 
"Can I use your telephone?. "Oh, certainly by all means," so the conversation 
went a lot like this, "I understand that you are looking for an executive 
assistant. Oh, have you, I'm glad to hear that. Are you satisfied with his 
performance? Oh, I'm pleased that you are satisfied with his performance. Oh, 
thank you for your time." The cashier overheard the conversation and he said 
"I'm sorry you didn't get the job". The young fellow said "Oh, that's alright I 
got the job I was just phoning my boss to see how well I was doing". Isn't it 
sad that a person has to resort to such tactics to find out how well he is 
doing. Where was the leader, was he encouraging the heart to tell that person 
how great he was.  
 
A number of years ago at an opera house in Paris, there was great excitement for 
a particular performer to come. They had sold out the audience. On the night of 
the performance, everything was sold, they were standing up, great excitement 
prevailed. The manager of the opera house came on and said "Ladies and 
gentlemen, I'm sorry to inform you but the performer is unable to be with us 
tonight." Immediately that feeling of excitement changed to groans of 
disappointment and those groans did not allow the audience to hear the name of 
the substitute. The substitute came on and gave a great performance; the best 
performance he ever had. He finished and there was no applause. All of a sudden 
up in the balcony of the opera house a little boy jumped up and he said "Daddy I 
think you are wonderful". Immediately the applause burst forth. 
 
Isn't it important and isn't it great when someone in our life will stand up and 
say I think you're wonderful. It encourages the heart. During the past two or 
three weeks I've had the opportunity to be involved in two separate and distinct 
cases. Being chairman of the COMELY committee, I was informed of a particular 
lodge doing an excellent job with the COMELY program. 1 had the opportunity to 
speak at a district meeting and I said how pleased I was about the work on the 
COMELY program from a Lodge in the district. You could see the man who was 
responsible for that COMELY program. His eyes just lit up; he had a smile; he 
felt good with himself; somebody recognized him. Nothing sounds as sweet to a 
person's ear than the sound of his own name and secondly the sound that someone 
is saying you're wonderful; you're great; we appreciate what you have done. On 
the other hand, again with the COMELY committee, the coordinator sent me a 
report of a visit made by a member of the Grand lodge of Alberta to a member who 
is from the Grand Lodge of Manitoba. It stated that the brother from Manitoba 
was very disenchanted with Alberta Masons; was very discouraged with what was 
happening; very disenchanted with Freemasonry in Alberta. So I immediately 
dispatched the coordinator of our program to call the brother. He talked with 
him at length and one of the reasons he was disenchanted was when he moved to 
Alberta he called the Master of a lodge close to his home and said "I would like 
to come to lodge" and the Worshipful Master said 'I'll get back to you.' 'It's 
just like it's in the mail,' ' I'll see you tomorrow. Well that Worshipful 
Master never got back to that brother and I think we've lost that brother as a 
result of it. A lot of work has to be done. 
 
Leaders, there's a job for you. A few years ago 1 sat at a conference, with an 
excellent guest speaker present. His theme address was 'Give them the flowers 
now.' He began with a short four line poem:  
 
What to closed eyes are kind sayings? 
What to hushed heart is deep vow 
Naught can avail after parting, 
So give them the flowers now. 
 
He went on and talked about how important it was for leaders to encourage 
people; to tell them they are wonderful; how much they are appreciated. I carry 
around these little drops for buckets that I give to people to encourage them. 
We need to be a bucket filling organization; that when someone does something 
great we let them know; we fill their buckets; because when you're filling 
somebody else's bucket you are also filling your own. We need to encourage the 
heart.  
 
The speaker finished with another poem;  
 
If you have a tender message, 
Or a loving word to say, 
Don't wait until you forget it, 
Just whisper it today. 
Those tender words unspoken, 
That letter never sent, 
Those long awaited messages 
That wealth of love unspent. 
For these some hearts are breaking, 
For these some loved ones wait. 
So give them what they are needing 
Before it is to late. 
 
Yes, give them that encouragement; that they are important; that they are 
appreciated; before it is too late; before we lose too many Brethren in 
Freemasonry. 
 
Brethren, any business that is short on capital can borrow, any business that 
has a poor location can move, but any business that is short on leadership will 
not survive in the long term. Leadership, is necessary to establish the vision 
and it is necessary to translate that vision into action. Great leaders do not 
go where there is a path and lead. They go where there is no path and leave a 
trail.  
 
Will Freemasonry survive well into the twentieth century? I believe it will, as 
long as, as Peale said, "there are God fearing and moral men;" --- and there are 
leaders. Leaders who challenge, who inspire, who enable, who model, who 
encourage. And so I say to you my Brethren in closing, what are you? Are you a 
follower, or are you leaving a trail? Do you challenge, do you inspire, do you 
enable, do you model, do you encourage. Do you cause others to want to do for 
Freemasonry what you think is necessary to be done. Can you provide that 
leadership of loyalty, of energy, a positive attitude, being dynamic, 
enthusiastic, risk-taking, strategist, honest, inspirational, and prestigious. 
Can you provide that kind of leadership; so that our Freemasonry will continue 
to be the most dynamic, the most powerful, the most prestigious and the greatest 
organization in the world. I leave it with you. Thank you! 
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